Health & Beauty store
[Global H&B] Mannings Achieves 78% Customer Purchase Rate with LŪMIA Diagnostic Booths! Completing ‘Data-Driven’ Omnichannel.
Mannings, a subsidiary of Asia’s largest retail group DFI Retail Group, introduced the LŪMIA skin and scalp diagnosis system, proving a future-oriented sales model for H&B stores through a 78% purchase conversion rate and increased average transaction value.
Mannings is the No. 1 Health and Beauty (H&B) retail brand representing Hong Kong and Macau. Since its establishment in 1972, it has grown to operate more than 350 stores in Hong Kong alone. Mannings carries a wide range of categories, including pharmaceuticals, health supplements, skincare, personal care, and baby products. With professional pharmacists and health consultants on-site, the brand provides reliable, personalized consulting services to its customers.
Industry
Health & Beauty store
Scale
+2,000 employees · +320 stores
Background
Customized consulting for complex product lineups across multiple brands and price tiers, eliminating customer fatigue during purchase decisions.
Impact
78% purchase conversion rate, 5.6 items average basket size, KRW 155,000 average transaction value, and confirmed nationwide branch expansion starting 2026.
“DFI Retail Group Conference POC succeeded, nationwide branch expansion confirmed. Personalized diagnosis drives the average purchase amount of KRW 155,000, presenting a new standard for experiential consumption.”
Data-Driven Retail Transformation
Mannings, which operates a wide range of Health & Beauty (H&B) stores across Asia, handles numerous brands and products at various price points. This complex product composition was a major factor causing customer fatigue in making choices. Mannings needed a solution to go beyond simple display, helping customers easily and quickly grasp their accurate skin/scalp conditions and find products optimized for them. Consequently, after conducting multiple POCs at official conferences with its parent company, DFI Retail Group, Mannings decided to introduce the AI-based LŪMIA skin and scalp diagnosis booth.
Application Type
Establishment of an H&B-specialized ‘Diagnosis–Purchase’ system with in-store diagnostic booths, directly linking diagnosis results to product recommendations.
How the System Was Deployed
Mannings installed LŪMIA diagnostic booths in branches nationwide, allowing customers to receive a free diagnosis of their skin and scalp condition upon visiting the store.
Customized Product Adaptation
- ■The system was customized so that diagnosis results were directly linked to Mannings’ diverse H&B product lineup.
- ■Recommendations dynamically match each customer’s skin and scalp condition to the most suitable products.
Efficient Inventory Management
- ■An Excel-based administrator page was introduced, allowing flexible response to changes in store products and inventory.
- ■On-site staff can easily modify recommended products and manage stock, maximizing operational efficiency.
Global-scale Data Validation
- ■Through formal cooperation and the POC process with DFI Retail Group, the stability and utility of the system were verified on a global scale.
- ■Comprehensive data confirmed the solution’s readiness for large-scale retail deployment.
Outstanding Performance Data
The introduction of the LŪMIA service revolutionized the Mannings in-store shopping experience and generated highly encouraging sales performance:
Maximizing Purchase Conversion Rate (78%)
- The rate of customers purchasing products recommended after diagnosis reached approximately 78%.
- Demonstrates that ‘accurate diagnosis,’ rather than ‘vague need,’ acted as a powerful purchasing motivator.
Purchase Quantity 5.6 items avg · KRW 155,000
- Average purchase quantity increased to 5.6 items compared to regular purchases.
- Average purchase amount recorded approximately KRW 155,000 as customers purchased the entire recommended composite solution.
Large-scale Expansion in 2026
- Based on successful performance data, Mannings has confirmed a formal expansion of the LŪMIA diagnostic service to all branches nationwide.
- Plans to extend to other retail brands under the DFI Retail Group umbrella.